3 Effective Tips for Writing a Business Book with International Appeal
It’s no secret…some of the most successful titles we’ve represented here at DropCap are business books.
The reason is pretty obvious: starting and operating a business is a huge, difficult task, no matter where you are located in the world.
Homeless to Billionaire, by Andres Pira and published by Forbes, has been translated into 11 languages, including French.
Our international book buyers are always looking for titles to help their communities build, maintain, and grow their businesses.
So if you are writing a book you are hoping to be one of these success stories, this post is for you.
Keep in mind that for us, the books that “travel” the best are the ones that resonate with readers from different backgrounds and help them navigate the complexities of the global business landscape.
In other words, don’t worry about understanding the nuances of each and every geography in the world: focus on universal pain points and creating straightforward, actionable solutions.
Overcoming in Business and Life, by Wayland Coker and published by Koehler Books, has been translated into three languages, including Serbian and Croatian.
1) Center Your Book Around Your Unique Perspective
Our agents at DropCap are noticing more and more that books written by indie authors with unique and engaging perspectives are turning heads in the global marketplace.
“It’s always compelling to connect your unique personal experience with your overall business philosophy,” says agent Allison Olson.
Game of Sales, by David Perry and published by Lioncrest Publishing, has been licensed in India.
Don’t worry about doing extensive research on how to “speak” to certain cultures or communities.
When your book is picked up by an international buyer from DropCap Marketplace, your contract will include translation of your work by the very best publishing professions in that region of the world.
2) Include Practical Advice and Actionable Steps
A business book with global appeal should provide practical advice and actionable steps that readers can use to improve their businesses.
This advice should be based on your unique experience and should be applicable to businesses of all sizes and industries, regardless of their location or cultural background.
Unlock It, by Dan Lok and published by Forbes Books, has been translated into eight languages, including Polish, Vietnamese, and French.
To provide practical advice, integrate insights from experts and thought leaders in the business world. The more examples you have of your particular strategy working, the better.
3) Focus on Establishing Yourself as an Authority
One of the best ways you can set your business book up for success in the global market is to think beyond just the book and to your larger platform, where you can establish yourself as an authority figure in your subject.
International book buyers will be more likely to take a chance on an indie book if it’s written by a person who has created a large, trusted platform.
Brad Feld, co-author of The Entrepreneur’s Weekly Nietzsche, has an extensive author platform, including countless podcast episodes, courses on how to run a business, and articles in numerous business publications. DropCap agents have licensed this title from Scribe into five languages, including Portuguese and Russian.
The truth is that writing a business book that will resonate with a global audience really starts with writing a business book that resonates at home first.
Lean on your unique perspective, include actionable steps for readers to take, and focus on establishing yourself as an authority in your particular subject, and you’ll be well on your way to optimizing your book in DropCap’s exclusive online marketplace.
Are you ready to take YOUR book global? Signup for DropCap Marketplace now →
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